Posts tagged Pampers
Oh Huggies, what have you done? I saw a flurry of posts and comments over the last few weeks related to an advertising campaign by Huggies (here is a quick overview by Janice D’Arcy over at the Washington Post and the final outcome as well). Basically, Huggies tried to celebrate dads by calling them inept — maybe not the original goal, but that was the perceived result.
I understand the backlash and think that Huggies deserves almost every single criticism for the sheer fact they used a stereotype as the basis of the campaign. I say almost since, well, some complaints are straight from More >
Another interesting article from the New York Times and contributor Andrew Adam Newman. Although it focuses on Procter & Gamble marketing Pampers to dads on a more overt basis, it included a couple topics I find somewhat noteworthy that aren’t direct topics of the piece.
First topic: Companies focusing on of-the-moment things like, oh, I don’t know…fathers on father’s day. (on a side note: I remember when my soup was du jour, now the world has gotten so fast it is of-the-moment) Will I change my purchase pattern because I feel like an actual, honest-to-God parent for one day (and in some More >
Why would you try to improve/change your product? Haven’t you learned from facebook that change is not good? Tongue, meet cheek..cheek, tongue. As many a parent probably knows, Pampers changed things up a bit with their diapers and rolled out Dry Max diapers — which are now under attack for causing chemical burns. I will say this: I HAVE NOT USED THESE DIAPERS and I AM NOT CRITICIZING PARENTS THAT HAVE RUN INTO ISSUES WITH THESE DIAPERS. I made that in caps in case someone doesn’t have time to read the whole thing. My thoughts are on the mechanics of More >
When we left the hospital with our little bundle of diapered joy, I realized a lot of things. The first was that I should have wrapped the entire car in bubble wrap and had the folks at NASCAR install a steel role cage in the car. The second was: What diaper brand should we choose? (not really, but I needed an opening)
Each diaper company vies for our attention with promises of leak protection and comfort, but for me it ultimately came down to personal preference on one item — the tabs that secure the diaper. Our own debate was More >