Posts tagged Online Marketing
Oh Huggies, what have you done? I saw a flurry of posts and comments over the last few weeks related to an advertising campaign by Huggies (here is a quick overview by Janice D’Arcy over at the Washington Post and the final outcome as well). Basically, Huggies tried to celebrate dads by calling them inept — maybe not the original goal, but that was the perceived result.
I understand the backlash and think that Huggies deserves almost every single criticism for the sheer fact they used a stereotype as the basis of the campaign. I say almost since, well, some complaints are straight from More >