Trust is interesting. Do/Will I ever really trust a brand? In the end the goal is profit, not my satisfaction, no matter what a company puts in its press releases. Do Board members say “Forget all this profit talk, are the customers satisfied with our products????”

I doubt it.

But, I also think that to be profitable, you need to make the customer happy with a safe, reliable product, especially when it relates to children. So in the end, by creating what I need, they get what they want. But how to market, how to market? I, for one, like humor in advertising. More >