Posts tagged Diapers
Oh Huggies, what have you done? I saw a flurry of posts and comments over the last few weeks related to an advertising campaign by Huggies (here is a quick overview by Janice D’Arcy over at the Washington Post and the final outcome as well). Basically, Huggies tried to celebrate dads by calling them inept — maybe not the original goal, but that was the perceived result.
I understand the backlash and think that Huggies deserves almost every single criticism for the sheer fact they used a stereotype as the basis of the campaign. I say almost since, well, some complaints are straight from More >
In an earlier post, I talked about the “Blue Jean Diapers” from Huggies not making their way into our house. The Wifey (whiff-ey) didn’t particularly care for them – and I didn’t like them at all.
Then, after giving my own mom details on the kiddo’s recent 15 month checkup, she asked “how much did you say he weighed?” I knew the question had a followup — with this being the first grandchild, she would have remembered it from the moment it came out of my mouth.
I told her he weighed 22 pounds — which was More >
Another interesting article from the New York Times and contributor Andrew Adam Newman. Although it focuses on Procter & Gamble marketing Pampers to dads on a more overt basis, it included a couple topics I find somewhat noteworthy that aren’t direct topics of the piece.
First topic: Companies focusing on of-the-moment things like, oh, I don’t know…fathers on father’s day. (on a side note: I remember when my soup was du jour, now the world has gotten so fast it is of-the-moment) Will I change my purchase pattern because I feel like an actual, honest-to-God parent for one day (and in some More >
Mom (she doesn’t) may like the idea of diapers as jeans — but I don’t. In this article by NY Times contributor Andrew Adam Newman, he looks at Huggies’ new push for their “diaper-jeans” and the general state of affairs in the diaper marketing landscape.
Part of the discussion is about the move by Huggies away from the classic blue liquid soaked diaper example to a more in-your-face-we-are-using-the-word-poop type of advertising. Overall, advertising typically doesn’t do much for me when I am already committed to a brand, however, when it is introducing a new product — I have a tendency to pay More >
When we left the hospital with our little bundle of diapered joy, I realized a lot of things. The first was that I should have wrapped the entire car in bubble wrap and had the folks at NASCAR install a steel role cage in the car. The second was: What diaper brand should we choose? (not really, but I needed an opening)
Each diaper company vies for our attention with promises of leak protection and comfort, but for me it ultimately came down to personal preference on one item — the tabs that secure the diaper. Our own debate was More >