I came across this interesting blog post by our friends over at Yahoo! Advertising. I say interesting because I am not sure how marketing to dads is that different from general marketing rules of thumb (based on their highlights):

1. Don’t ignore or insult them. 2. Educate them. 3. Entertain them. 4. Play up the premium. 5. Let them try you on for size. 6. Start small.

In other words: do what you are doing for everybody else.

I get it. I know they are trying to say that the household of today is not the same as it was 50 years ago, but More >